India in Sri Lanka Cricket Series 2008 Live Telecast
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Ten Sports ties up with Idea to telecast Sri Lanka tour
June 23, 2008
Ten Sports has joined hands with telecom major Idea Cellular to telecast India's tour of Sri Lanka - The Idea Cup, to be held from July 23-August 29.
"We are very pleased to partner with Idea to bring all of our loyal viewers in India the much awaited Idea Cup live on Ten Sports, and live as well on Zee Sports in Hindi," CEO of Taj Television Ltd (Ten Sports) Chris McDonald said.
The commentary panel will comprise Tony Greig, Ian Bishop, Ranjith Fernando and Arun Lal. The series will be supported with a studio show, 'Straight Drive' featuring Sanjay Manjrekar, Geoffrey Boycott, Aravinda De Silva, Sanath Jayasuriya, Chris Cairns, Waqar Younis and Rod Marsh as special guest.
"This is the first time Idea and TEN Sports are associating on a cricket-based property and we believe that this will add immense brand value and saliency," Managing Director Idea Cellular, Sanjeev Aga said.
India will play three Test matches and five ODIs against Sri Lanka next month. India will kick off its campaign with the first Test on July 23 at the Sinhalese Sports Club Ground, Colombo and will sign off with the final ODI scheduled to be held at R Premadasa Stadium on 29th August.
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