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SET Network to telecast ICC Cricket World Cup 2007 matches in India

This summer, viewers can get set for a grand cricketing feast from the 13th March to 28th April 07 as the SET Network announces the schedule for the telecast of the biggest event of the cricketing calendar in the last 4 years The ICC Cricket World Cup 2007. Viewers will get to enjoy all 51 matches, as the SET Network will bring a world class feed of the ICC Cricket World Cup 2007 Live across its 3 channels - MAX, SAB and PIX.
MAX will continue to blend the excitement of cricket with its inimitable dose of entertainment extraaa innings. All the matches of the ICC Cricket World Cup 2007 will be telecast live. The coverage starts with extraaa innings from 5pm onwards on all match days on MAX and SAB. Kunal Dasgupta, CEO, SET India Private Limited said, MAX has always garnered an unprecedented television viewership during Cricket tournaments. For the ICC Cricket World Cup 2007 we have made every effort to provide the viewers with unique access to live world class coverage and also ensuring that not a single match will be missed. Rohit Gupta, Executive Vice President, Ad Sales & Revenue Management, SET India Private Limited said, ICC Cricket World Cup is the biggest Television Event which happens once every 4 years and reaches out to nearly 80% of the C&S audience. And to make it even bigger this time around we will show almost all the matches on SAB in Hindi as well. Thus the platform for the ICC Cricket World Cup 2007 matches will be far bigger as we cater to a much larger and varied audience. Its a huge value add for the advertisers since previously we only had 12 matches on SAB and now we will be airing all the matches. We are sure of a far greater reach with a bigger platform for ratings and viewership.
The upcoming cricket tournament in 2007 will feature 16 teams allocated into four groups of four. Within each group, the teams will play each other in a round-robin format and the top two teams will advance to the "Super Eight" round. The telecast schedule includes all group stage matches to air on MAX, SAB & PIX while the Super Eight Series matches and will be aired on MAX and simulcast in Hindi on SAB. Reliance & Nokia are the co-presenters for the broadcast of ICC Cricket World Cup 2007. Hero Honda, Maruti, ITC Foods, Pepsi, Videocon, LG and Aditya Birla Group are the associate sponsors.

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High Court orders delayed telecast on Doordarshan

The Delhi High Court today said that public broadcaster Prasar Bharati will telecast the India West Indies ODI series on Doordarshan with a delay of seven minutes.
Hearing a petition filed by Nimbus Television, challenging a government memorandum to allow the sharing of live feed of the series with Prasar Bharati, Justice Sanjay Kishan Kaul said a delayed telecast of seven minutes, which consumes two overs, will solve the purpose in the public interest. The live commentary would be broadcast from All India Radio (AIR).
Doordarshan did not telecast the first one-day international between India and the West Indies that was played in Nagpur on Sunday as talks between Prasar Bharati and Nimbus, the company with the broadcasting rights for the four-match series, collapsed on January 20. This stalemate deprived over 50 million TV viewers across the country from watching the match. The remaining three matches will be played in Cuttack on January 24, in Chennai on January 27 and in Baroda on January 31.

Prasar Bharati, Nimbus talks on cricket telecast fail

The India West Indies tie Wednesday will remain a no show for millions of Doordarshan viewers as the second round of talks between Nimbus Communication, which owns the telecast rights, and the public broadcaster Prasar Bharati failed Monday
The two sides stuck to their positions. Cricket buffs in the country were eagerly awaiting a positive outcome of the talks as they missed out on India's spectacular victory over the visitors at Nagpur Sunday as neither Doordarshan run by the Prasar Bharati nor any of the DTH content providers had telecast rights. Nimbus Communications last year purchased the telecast rights of all cricket matches held under the auspices of the Board of Control for Cricket in India (BCCI) till 2010 for $612 million.
Nimbus, meanwhile, approached the Delhi High Court with a petition challenging the government's guidelines to share the live feed of the matches with the Prasar Bharati. The court will hear the plea Tuesday. After the breakdown of the latest round of negotiations, Prasar Bharati was banking on the possibility of the court seeing its point of view and prevailing upon the private firm to provide live coverage of the one-day international tie in Cuttack Wednesday. Nimbus wanted Prasar Bharati to exclude Doordarshan's free-to-air DTH-DD Direct Plus from the live feed sharing agreement. But none of the offers was acceptable to Prasar Bharati.
Before the talks, Nimbus Communications senior vice president (marketing) Yannick Colaco said: "Nimbus will meet with Prasar Bharati to prevail upon it to take a constructive approach that respects the commercial rights of other parties and yet enables Doordarshan and All India Radio to serve those members of the public who do not have access to cable TV or any form of TV." The Prasar Bharati, however, has so far taken cover behind the guidelines issued by the information and broadcasting ministry that make it obligatory for the content providing companies to share all sports programmes of national importance with Doordarshan in larger public interest.

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Zee Sports to telecast Malaysia Tri-Series

Zee Sports will telecast live the tri-series in Malaysia, featuring India, Australia and West Indies, starting September 12.
The channel will also conduct a live studio show "Cricket Cafe" from the Kinrara Oval stadium in Kuala Lumpur. Zee is handling production of the matches and its commentary panel includes the likes of Tony Greig, Ian Bishop, Arun Lal, L Sivaramakrishnan, Jeff Thomson, Justin Langer and Kapil Dev, the channel said in a statement on Wednesday.
Real Estate major DLF will be the presenting sponsor of the day-night tournament. Each team will play the other twice in the league matches before the top two teams lock horns in the final on September 24. The matches will start at 1230 IST.
Zee will show these matches live on its UK-Europe, Middle East and South Africa beams as well and live commentary will be carried by All India Radio

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Editor: Nishanth Gopinathan.